Kenya to review airline incentive program to boost tourism

The government of Kenya said that it will review a contract incentives program to include low-cost carriers and booked flights to boost visitor numbers into the nation.

The permanent secretary of the ministry of tourism, Joe Okudo, said the number of charters has increased from one (Condor Airlines) to the current number of 10, boosting the travel industry business in the area that had recorded a drop because of negative tourism warnings.

The permanent secretary also added that this initiative would not just reinforce our destination’s image visibility all in all in the source markets however increase the number of tourists in the country. It will enable us to venture into joint marketing activities with the airline operator and the tour operators’ consortia.

This country in east Africa has stepped up its advertising blitz to impress the key source markets after the drop in tourist entries occasioned by a spate of insecurity brought by the terrorist acts from al-Shabab and tourism warnings issued by nations that give key source markets.

In the 2017-18 financial year, joined arrivals for July 1, 2017, to June 30 shut down at 1.49 million, contrasted with 1.39 million in 2016/17, a growth of 6.8%.

As indicated by Okudo, the charter show now just works in eastern Europe and Nordic nations, forgetting other key visitor source markets for Kenya.

He also added that the charter number is expected to rise toward the year’s end, showing positive thinking that the amended program would see to an expansion to cover the other two international airports in the nation for diverse tourism product experience. The charter will fly Mombasa two times per week, meaning around 500 travelers visit the Kenyan coast every week. As per the ministry of tourism, Poland has kept on developing in market share of tourists into the nation.

In the initial eight months of the year, Kenya got 7,504 travelers from Poland, 10.6% more than the 6,782 recorded for a similar period a year ago.